Audio is not just a broader-public tool. In fact, far from it. The people who listen to your podcast have chosen to do so because they value your message. And if you tailor the style and content, most of your listeners will be the ones you most want to target.
Opinion makers? The staff with their ear listen to podcasts, in the gym/jogging in the park/on their commute.
Funders? They want something that stands out, that demonstrates your prowess, and doesn’t need to be printed out and shoved in a briefcase before traveling.
Politicians? Could navigate to a webpage, or could simply have a podcast delivered automatically. And their assistants will want something to listen to while waiting in the car.
Anyone: wants a human connection. Few forms of communication are more personal than audio – the sound seems to be addressed to YOU, and is injected into the ears a couple of centimetres from the brain.
Environmental organisations, I’ve a 3 minute item especially for you!
I’ve seen all this in my work with International Crisis Group and the Chinese Mental Health Association (training magazine, Drama). I’m also involved in Sanitation Matters, from the London School of Hygiene and Tropical Medicine. Have a listen to some of my work.
Let me sort out an audio strategy, systems or production for you.